I have a theory.
You see, I have many friends who tend to lean politically Liberal (in Chicago? Really?) It never ceases to amaze me, when watching both the local news and national news outlets like CNN and MSNBC, how liberal-leaning they have become. This is one of the many reasons why I primarily watch Fox News.
One of the things that my Liberal friends go on about Fox is that it is a right-leaning, conservative news outlet only. However, most of them also concede that CNN and MSNBC lean left.
Last night, I began to get curious about ratings after watching Bill O'Reilly go on about how Fox News is simply smoking the competition. I discovered he was right.
After stumbling upon the facts (http://www.mediabistro.com/tvnewser/ratings) I also had a revelation.
Let's assume my friends are correct.
If that's the case, then why are Fox News ratings so high? I suppose that the answer lies in one of three primary rationales:
1. Conservatives watch national news much more frequently and in greater numbers than do liberals, or;
2. Fox provides a better product by being "Fair and Balanced." Or;
3. The "eye candy" provided by Fox News is far better than the "eye candy" on the other outlets.
As a red-blooded American male, I have a hard time conceding #3. There is just as much eye candy on any of the three networks. Therefore, I have to conclude that either #1 or #2 applies here. Let's break it down.
If it's true that either a greater number of Conservatives watch national news much more than do Liberals or simply not as many Liberals watch national news, the argument could go that Conservatives are better informed. If that's the case, then it could be suggested that Conservatives are more intelligent decision-makers than their counterparts since they are more up to date on current events and the politics of the day.
Does this mean that all liberals are stupid? To the contrary, there are many intelligent Liberals out there, but according to this theory, not as many in numbers as there are intelligent Conservatives.
If my Liberal friends are accurate, then by their own theory, #2 doesn't even come into play here.
Okay, let's be absolutely fair here. I need to go into another possibility, which is the alternative that Liberal-minded thinkers get their national news from other sources. Fair enough. There are two other possibilities: newspapers or the internet (or the newspaper's internet site, so both.)
I think the newspaper argument can be thrown out because, well, let's face it, all newspaper circulations are declining because of the internet. However there is one curious little tidbit of data I can't ignore. The "left-leaning" or "Liberal" newspapers have waning circulations at a much higher rate than those who are more Conservative in nature.
What about the internet? Well, the internet is a mantra in and of itself, and unfortunately the number of "hits" a website obtains isn't a very accurate measure of data for this reason: I may go to the same site five times in any one given day because, well, I work. If I'm in the middle of reading a story and get a phone call, I may end up steering away from that site to perform work duties, and then come back to it.
I'm sure I'm not the only one who does this either, whether accidental or otherwise.
The internet data cannot be supported one way or the other unless the numbers are simply over-whelming. I'd be curious to hear from anybody who can direct me towards a source that measures this kind of data that is viewable by the public as I cannot find one at the time of publication. Until I can, and I will be fair, this would be the one and only "hole" in my hypothesis.
So, what's the overall conclusion we can draw from the hard numbers that we do have? (And by the way, even with the pre-stated "hole," there is still plenty of overwhelming data to support the overall theory) Well, either a majority of the Liberal-leaning people just don't keep track of the news, or Fox News simply offers a better "Fair and Balanced" product. There really is no in-between here.
One way or the other, Liberals are either losing the media battle, or they're simply not as educated in current events as their counterparts as a whole.
What inference can we draw from this statement? Well, that's what blog comments are all about.
But I do have one confession: Megyn Kelly is gorgeous! Ann Coulter too, and what about that guest on Hannity, S.E. Cupp…..